Social Media Management
In February of 2024 I assumed management duties of the Chicago Wolves YouTube Channel. The channel had been active for 15 years at the time and had just over 4,500 subscribers. When I took over, I saw an opportunity to connect with fans that was not being utilized to fullest extent. By taking advantage of Youtube shorts, posts, and uploading a greater variety of video content more often the channels subscribers grew 37% in just two years. Additionally, when compared period over period channel impressions more than doubled and views and likes quadrupled. While these duties were not originally part of the job description when I began with the Wolves, I am very proud of the growth that I have been able to achieve since taking over.
Mike Roche Video 